Recently, a co-worker sent me a link to AdGoodness that made me do something that I almost never do with TV spots. I watched it again. This morning, I watched it again when I got to work. It plays more like a short film than an ad, and doesn’t bother with the pretense of being strange or random just for novelty’s sake. Take a look, then take another look.
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Is it just me, or is it HOT outside? Don’t answer that. YES. It is hot. Read the rest of this post »

For quite a while, having a large iTunes library and being slightly OCD about hyper-organizing it presented a unique problem for me: how do I consolidate down to one library, accessible from both my work and home computers without having to go through the inconvenience of manually syncing and/or utilizing 3rd party software to get the job done. While on the surface this may seem like simple laziness I am a firm believer that a process, any process should involve as few steps as possible to be truly useful (my method, once set up is a 0-step process). I decided to approach the situation in the same way I expected results— simply, and you are going to be surprised just how. Read the rest of this post »